Honda Civic App

Honda Civic App

The launch of the Honda Automobiles App coincided with the campaign launch of the 2012 Civic, so we built an experience that tied in with the national campaign. When you launch the app, you have the option to either shop/learn more information about each Honda vehicle, or opt into the robust Civic experience.

“To Each Their Own” is a campaign about how, with 5 different models, there’s a Civic for everyone.For the Civic experience, we created fun elements that helped you learn about each Civic in ways that were uniquely relevant to each of the Civic characters.

CLIENT

Honda North America

ROLE

Art Director

CATEGORY

Mobile, App

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