Honda CR-V Leap List
The All-New CR-V launched with a campaign idea called “The Leap List.” It encouraged people to make a Leap List of everything they want to do before they settled down, and we positioned the CR-V as the vehicle that will help them tackle that list.
To support the launch the All-New CR-V, we created a website in which people can create and share their Leap Lists, a massive Times Square wallscape, the CR-V dealership brochure and countless rich media and outdoor placements.
Honda North America
Web, Print, Outdoor, Rich Media