Honda Mobile Site

Honda Mobile Site

More and more, people are visiting automobile sites on their phones more than any other device. And with the unwanted pressure of salesmen at the dealership, we found that consumers were visiting the mobile site while on the lot to get basic information like price and mpg for various vehicles, rather than starting an interaction with a salesman.

The Honda Mobile site needed a complete visual and architectural makeover. We enhanced the mobile experience with smarter navigation,easier access to the most sought-after content, and larger images and beauty shots of the cars.

CLIENT

Honda North America

ROLE

Art Director

CATEGORY

Mobile

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